Aspectos espaciais da ação recente dos incorporadores imobiliários no município do Rio de Janeiro

Resumo

Abstract:

This work aims to identify the main vectors of private real estate acting by the end of the 70’s, on Rio de Janeiro, focusing on the location alternatives in the process of urban residential space production process, for medium and high income strata. These alternatives may be useful as a framework for investment decisions at the begining of the 80’s. A large scale investment, carried out by the Real State sector on a densely occupied city, with steep topography and few “amenities” areas, as well as weak transport structure, becomes, therefore, a decision wich is increasingly complex. Among the strategies of incorporates, seeking future investments, we have: advertising, which tries to change living habbits, pressure upon public sector towards more investments in facilities in some areas, large scale use of national Housing Financial System (SFH-Sistema Financeiro de Habitação) programs, new building technologies, increase or decrease of the land stock, and finally. Control of the pace of new units coming to the market.

Understanding of the acting strategies of incorporates, from the point of view of firm size (operational scale) and their geographical basis (neighborhood), as well as the new units introduction strategies, may be a first step on the attempt to gather subsidies to more neat comprehension on the residential segregation process at Rio de Janeiro.